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WBCSD: The Tire Industry Project

Over the past four years, I've worked closely with WBCSD's Tire Industry Project as their lead creative and digital copywriter on several major global campaigns, including #ScientificallyDriven and #SustainablyDriven to craft communications strategies, advertisements, social media content and articles to help shape the policy landscape in Europe. Lead all copy creation for several new websites, including a hero site and a dedicated site on tire particles, copy for all social channels, and for articles.

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Copywriting for TIP Websites

Lead copywriter for WBCSD's Tire Industry Project for their new websites, social media content and advertising, and outreach articles.

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Creative Copywriting for Digital Assets

Copywriting for static, animated, and hybrid assets

Creative Copywriting for Social Media

Social media content for social media channels, advertisements and articles

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