European People's Party: #DiscoverEU
I worked on the #DiscoverEU campaign since its conception phase. As the primary writer for the response to tender, I played a key role in developing the creative concept for this campaign and pitching it to the EPP. I then became the lead copywriter for the campaign, leading the creating of all online content including social posts, assets, and advertisements. The campaign was highly impactful and lead to the European Commission granting tens of thousands of free Interail passes to Europeans on their 18th birthdays.
Creative Copywriting for Social Media
As the lead creative copywriter for the campaign, I created all copy for social media posts, advertisements, and assets. These posts were published on the EPP Group's official channels as well as the campaign's channels. Posts I wrote went on to get 46 million impressions and 605k rections.
