FEFCO: The European Federation of Corrugated Board Manufacturers
Over the past six years, I've worked closely with FEFCO as their primary creative and digital copywriter on several major global campaigns, including #CircularByNature and #DeliverOn to craft communications strategies, advertisements, social media content and articles to help shape the policy landscape in Europe. During the development of the Packaging and Packaging Waste Regulation, I wrote a series of social media posts and assets that had extensive reach, and I wrote the copy for several videos, including the hero video below, all with the aim of highlighting the economic and environmental benefits of paper and board packaging.
Creative Copywriting for Video
I conceived of FEFCO's video response to the European Commission's Packaging and Packaging Waste Regulation and wrote its script. This video would go on to play a major role in FEFCO's lobbying and outreach efforts, which eventually led to key concessions being made in favor of the sector.
Creative Copywriting for Visuals
I wrote all of FEFCO's social media assets and banners, using a wide array of topics including the circular economy, the EU Green Deal, recycling, packaging waste, and packaging's role in marketing. Here is a selection of some of the asset copy I've written.
Creative Copywriting for Social Media
Since taking on the account in 2018, I've written all of FEFCO's social media content across four social channels. My copy has helped boost FEFCO's messages to key policymakers and partners and brought thousands of new followers to its accounts. Here is a selection of recent posts:
