European Travel Commission
The Europe Invites the Curious Campaign, funded by the European Commission
Europe Invites the Curious was the European Travel Commission's flagship global campaign to reinvigorate and redefine travel to Europe after months of sheltering in place due to Covid. Together with another consultant, I designed the campaign as part of the pitching process, wrote the response to tender that won the account, and wrote all the creative copy for the entire campaign, including for social media, videos, reels, advertising, articles, and web copy, all of which centered around the hashtags #CreativelyCurious, #HistoricallyCurious, and #NaturallyCurious.
Creative Copywriting for Video
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Copywriting for short, snappy video content posted to ETC's social channels as reels on Instagram and shorts on YouTube.
Conception and copywriting for ETC's hero videos
Concept creation and script writing for ETC's hero videos, which aimed at promoting Europe as a travel destination for travelers in six major international markets, including the United States, Australia, Brazil, Japan, and Canada.
Creative Copywriting for Social Media
Wrote all of ETC's social media content, including copy for Instagram, Facebook and X, AMP stories and reels for Instagram, and lightbox ads for all channels.
